The Hundred

Client's Brief

When I was approached by the client, The Hundred competition was in its early stages. They had designed and developed The Hundred Brand Guidelines for the forthcoming launch of the summer league and they were looking for a Motion Designer to create Motion Graphics templates that could go along with the whole proposal. I know they needed something young and catchy and I also wante dto make it bold so it could catch attention at the firs sight. But how could it be memorable and stand out among all others brand?

Development

Following the fresh guidelines and after a brief talk with the producer, I then translated their graphic concepts into an animated and bespoke Motion template for their future posts on the social. To keep things simple and flexible I built a series of pre-comps in After Effects that could easily be replaced with the final assets and/or copy. Although I only had some rough details about the aspect ratio and the screen dimensions, I wanted to make these templates fully customisable and adaptable to their needs. What I really loved about this project was the freedom I had in creating a flexible template for their social media usage. Not only I could experiment and have fun while working on them, but I designed the Motion templates to be responsive and scalable so they could be implemented over time. To this day, even if they changed some visual effects and developed the text animations further, some of my initial suggestions remain the same and survived throughout different rounds of revision.

GUIDELINES & BRAND STRATEGY READY FOR MOTION