Patrizia Pepe

Client's Brief

I’ve edited various in-store Interactive Motion design in the past for the likes of Roche, Vodafone and Sainsbury’s. When the client came across some of my previous Motion works, they wanted a similar concept for their shops. Patrizia Pepe’s stores incorporate modern technology, such as digital screens displaying brand campaigns and fashion shows. “Technology, aesthetics, and comfort can make visiting the store an event. These elements enhance the overall experience and connect shoppers with the brand's dynamic identity.” Client’s Brief, 2019.
What about some Motion to create even more interaction?

Development

The strategy behind in-store design is often closely aligned with a brand's overall identity and goals. “Modern customers expect more than just shopping - they want an experience. Digital displays with Motion Graphics can attract attention and serve as focal points within the store, drawing customers toward specific areas or featured products.” Client’s brief, 2019. Interactive screens and animations can provide engaging content; Motion graphics can also be quickly updated to promote new collections, sales, or events, ensuring that messaging remains fresh and relevant. Building a flexible project that could be upgraded in the future was clearly the goal. I sat with the producer and developed a well-thought-out layout that could promote product discovery, inviting customers to browse more and interact with the products. Having a rough sketch and some visual references created a direction for the project and helped delivering another fully customisable Motion Graphics template.

THE SKETCHES SERVED AS A PROPER STORYBOARD