5G StandAlone

Client's Brief

"5G SA could improve connectivity for rail passengers, reduce drivers' fuel spending, cut transport-related emissions and improve the movement of goods. It will enable many more “things” – anything from autonomous vehicles to building monitoring sensors, from smartphones to smart traffic lights – to be connected simultaneously. And because it is ‘cloud-native’, it can be updated and managed much more easily." How would you translate these concepts into an animated video?

Development

Thanks to the power of Motion Graphics, I created an animated explainer that talks about 5G and its potential with abstract shapes and brand colours in 1 minute animation. I started by sketching a storyboard that helped to connect the various scenes in order to create a story that showcased 5G StandAlone features. I collaborated with the Head of Editorial to create the copy for the animated video as we had only a bunch of IT technical descriptions of the service at that time.
In order to make things simple, I though that designing the journey of a particle that represented a stream of data was the right way to go. With the help of some animated text on screen and some catchy music, the animated explainer comes to life. Watch the YouTube video on their channel below.

SKETCHING IS ALWAYS A GREAT TOOL FOR CLARITY